Global CRM Analytics Market - Growth, Trends, and Forecast (2018 - 2023)

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Global CRM Analytics Market - Growth, Trends, and Forecast (2018 - 2023)

"The global CRM Analytics market was valued at USD 6.26 billion in 2017, and is expected to reach a value of USD 12.91 billion by 2023, at a CAGR of 10.86%, during the forecast period (2018 - 2023). The scope of the report covers various CRM analytics solutions, which include by type customer analytics, contact center analytics, social media analytics, and sales and marketing analytics. The end-user industries are limited to health care, retail, energy and utilities, transportation and logistics, media and entertainment. While the region considered in the scope of the report include North America, Europe, Asia pacific, Middle East & Africa, and Latin America.

Need For Comprehensive Understanding of consumer Behavior

In the current scenario, the consumer behavior across end user industries is incredibly dynamic and it has become extensively complex to track such a heap of data, which creates the need for tools. It is CRM analytics tool that helps to comprehend customer behavior, interpret attitudes, identify patterns, and further analyses the data insights & structure personalized campaigns for products, which is a major reason for the boost in the market, during the forecast period.

Marketing Analytics Accounted For the Largest Market Share

The dire need for an enterprises marketing team to design a plan, execute, and evaluate campaigns across various platforms is tedious task without tools, where CRM analytics does the needful, as it helps various companies to run a number of campaigns and engage customers across channels to exhibit the impact of the marketing investments on the real-time basis and build the sales pipeline.

Banking, Financial Services is the Fastest Growing Market

CRM Analytics is essential to ensure the banking industry meets the challenges it faces. However, while necessary reporting and descriptive analytics continue to be mandatory for banks, u2018intelligent analytics’ is still an under-utilized area. Banks are developing an understanding the untapped revenue generation and cost saving potential that CRM analytics provides which makes it the fastest growing sector during the forecast period.

North America Region Accounts for a Major Market Share

Owing to the large volume of data generation and increasing awareness for customer retention. APAC is expected to be the fastest growing in the CRM analytics market, owing to the emergence of small, medium enterprises, and competition among enterprises to retain the valuable customers. Other factors, such as increasing industries of BFSI, telecommunications and IT, healthcare and life science, transportation and logistics, and others are fuelling the growth of the market.

Key Developments in the Market

• October 2017: Oracle announced that it has agreed to buy digital ad measurement cloud company Moat for an undisclosed sum. Moat will become a subsidiary of Oracle, operating within the auspices of its Oracle Cloud Data division, although the company was careful to mention that the acquired company will continue to operate independently. Moat has grown its attention analytics business by over 100% in the past year, providing actionable insights around view ability, brand safety, non-human traffic, and ad creative to over 600 publishers. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.

The major players include - ORACLE CORPORATION, SAP SE, INTERNATIONAL BUSINESS MACHINES CORPORATION, MICROSOFT CORPORATION, SAS INSTITUTE, INC., ACCENTURE PLC, INFOR, TERADATA, and ANGOSS SOFTWARE CORPORATION and SALESFORCE, amongst others.

Reasons to Purchase this Report

• Need for comprehensive understanding of consumer behavior act as a driver to the global market scenario
• Analyzing various perspectives of the market with the help of Porter’s five forces analysis
• Solutions and type of security that is expected to dominate the market
• Regions that are expected to witness fastest growth during the forecast period
• Identifying the latest developments, market shares, and strategies employed by the major market players
• 3-month analyst support, along with the Market Estimate sheet (in Excel)

Customization of the Report

• This report can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs"

"1. Introduction

1.1 Key Study Deliverables

1.2 Key Study Assumptions

1.3 Market Definition

2. Research Methodology

3. Executive Summary

4. Market Dynamics

4.1 Market Overview

4.2 Market Drivers

4.2.1 Increase Globalization and Open Markets

4.2.2 Rise in Demand for Global Consumer Goods

4.2.3 Need For Comprehensive Understanding of consumer Behavior

4.3 Market Restraints

4.3.1 Lack of Awareness on CRM analytics market

4.3.2 Data Management and Integration

4.3.3 Heavy reliance on IT

4.4 Porter\u2019s Five Forces Model \u2013 Industry Attractiveness

4.4.1 Bargaining Power of Suppliers

4.4.2 Bargaining Power of Consumers

4.4.3 Threat of New Entrants

4.4.4 Threat of Substitutes

4.4.5 Intensity of Competitive Rivalry

5. Technology Snapshot

6. Global CRM Anlaytics Market Breakdown, by Type

6.1 Sales and Marketing Analytics

6.2 Contact Center Analytics

6.3 Social Media Analytics

6.4 Customer Analytics

6.5 Others

7. Global CRM Anlaytics Market Breakdown, by End-user Industry

7.1 BFSI

7.2 Health Care

7.3 Retail

7.4 Telecommunication and IT

7.5 Energy and Utilities

7.6 Transportation and Logistics

7.7 Media and Entertainment

7.8 Others

8. Global CRM Anlaytics Market Breakdown, by geography

8.1 North America

8.1.1 US

8.1.2 Canada

8.2 Europe

8.2.1 Uk

8.2.2 France

8.2.3 Germany

8.2.4 Russia

8.2.5 Rest of Europe

8.3 Asia-Pacific

8.3.1 China

8.3.2 India

8.3.3 Japan

8.3.4 Rest of Asia-Pacific

8.4 Middle East & Africa

8.4.1 Saudi Arabia

8.4.2 UAE

8.4.3 South Africa

8.4.4 Rest of Middle East & Africa

8.5 Latin America

8.5.1 Brazil

8.5.2 Mexico

8.5.3 Argentina

8.5.4 Rest of Latin America

9. Global CRM Anlaytics Market - Company Profiles

9.1 Oracle Corporation

9.2 SAP SE

9.3 International Business Machines Corporation

9.4 Microsoft Corporation

9.5 SAS Institute, Inc.

9.6 Accenture PLC

9.7 Infor

9.8 Teradata

9.9 Angoss Software Corporation

9.10 Salesforce

*List Not Exhaustive

10. Investment Analysis

10.1 Recent Mergers and Acquisitions

10.2 Investor Outlook

11. Future Outlook of CRM Anlaytics Market"

Global CRM Analytics Market - Growth, Trends, and Forecast (2018 - 2023)

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