Mobile Advertising - Global Market Outlook (2017-2026)

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Mobile Advertising - Global Market Outlook (2017-2026)

Global Mobile Advertising market is accounted for $30.98 billion in 2017 and is expected to reach $214.75 billion by 2026 growing at a CAGR of 24.0%. Increased awareness, uptake in smart phones and tablets, as well as the fusion of consumer behaviour on computers and mobile devices are the major factors favouring the market growth. However, heavy investment in new methods and the security risks associated with use of personal devices are some restraining factors for the market.

Mobile advertising includes search, social, programmatic and video ads. Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.

Based on Type of Advertising, Search advertising segment commanded considerable market share as it is mainly chosen by the industries such as Banking, IT, and FMCG. It offers an opportunity to place online advertisements on the webpage that shows results from search queries; however this type is majorly adopted by advertisers. In terms of geography, North America commanded the largest market share with U.S. being the major revenue contributor. Asia Pacific is expected to be the fastest-growing region over the forecast period due to increased usage of internet by consumers in the region.

Some of the key players in the Mobile Advertising market include  Amobee, Inc., AOL, Apple Inc., Chartboost, Drawbridge, Euclid Analytics, Facebook, Inc., Flurry, Flytxt, Google, Inc., Inmobi, Microsoft Corporation, Millenial Media, MoPub Inc., Nokia, SAP SE, Tune, Inc. and Yahoo! Inc.

Solutions Covered:
• Reporting And Analytics Solutions               
• Mobile Proximity Solutions
• Integrated Solutions
• Content Delivery Solutions   
• Advertisement Campaign Solutions       
• Other Solutions            

Categories Covered
• Hobbies & Interests      
• Art & Entertainment      
• Other Categories

Types of Advertisings Covered
• Audio Advertising    
• In-App Advertising  
• Messaging Advertising       
• Mobile Digital Coupons Advertising    
• Search Advertising         
• Visual Advertising  
• In-Game Advertising      
• Rich Media       
• Other Advertising Types        

Applications Covered:
• Healthcare         
• Manufacturing & Supply Chain       
• IT and Telecom        
• Defence and Government       
• Transportation And Logistics        
• Banking &Insurance        
• Media And Entertainment        
• Energy, Power, And Utilities        
• Fast Moving Consumer Goods (FMCG) Sector     
• Other Applications        

Devices Covered:
• Smartphones       
• Desktops, Laptops, And Notebooks       
• Tablets    
• Other Devices  

Regions Covered:

North America

US
Canada
Mexico

Europe

Germany
UK
Italy
France
Spain
Rest of Europe

Asia Pacific

Japan       
China       
India       
Australia 
New Zealand     
South Korea      
Rest of Asia Pacific   

South America

Argentina
Brazil
Chile
Rest of South America

Middle East & Africa

Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

1 Executive Summary    
      
2 Preface     
 2.1 Abstract    
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology  
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources 
  2.5.2 Secondary Research Sources 
  2.5.3 Assumptions  
       
3 Market Trend Analysis   
 3.1 Introduction   
 3.2 Drivers    
 3.3 Restraints   
 3.4 Opportunities   
 3.5 Threats    
 3.6 Application Analysis  
 3.7 Emerging Markets   
 3.8 Futuristic Market Scenario  
      
4 Porters Five Force Analysis   
 4.1 Bargaining power of suppliers  
 4.2 Bargaining power of buyers  
 4.3 Threat of substitutes  
 4.4 Threat of new entrants  
 4.5 Competitive rivalry   
      
5 Global Mobile Advertising Market, By Solution 
 5.1 Introduction   
 5.2 Reporting And Analytics Solutions         
 5.3 Mobile Proximity Solutions          
 5.4 Integrated Solutions          
 5.5 Content Delivery Solutions          
 5.6 Advertisement Campaign Solutions         
 5.7 Other Solutions           
       
6 Global Mobile Advertising Market, By Category 
 6.1 Introduction   
 6.2 Hobbies & Interests         
 6.3 Art & Entertainment         
 6.4 Other Categories   
      
7 Global Mobile Advertising Market, By Type of Advertising
 7.1 Introduction    
 7.2 Audio Advertising            
 7.3 In-App Advertising            
 7.4 Messaging Advertising          
 7.5 Mobile Digital Coupons Advertising         
 7.6 Search Advertising            
 7.7 Visual Advertising           
 7.8 In-Game Advertising          
 7.9 Rich Media            
 7.10 Other Advertising Types          
      
8 Global Mobile Advertising Market, By Application 
 8.1 Introduction            
 8.2 Healthcare             
 8.3 Manufacturing & Supply Chain         
 8.4 IT and Telecom            
 8.5 Defence and Government          
 8.6 Transportation And Logistics          
 8.7 Banking &Insurance           
 8.8 Media And Entertainment           
 8.9 Energy, Power, And Utilities          
 8.10 Fast Moving Consumer Goods (FMCG) Sector      
 8.11 Other Applications           
      
9 Global Mobile Advertising Market, By Device  
 9.1 Introduction            
 9.2 Smartphones             
 9.3 Desktops, Laptops, And Notebooks         
 9.4 Tablets               
 9.5 Other Devices            
      
10 Global Mobile Advertising Market, By Geography 
 10.1 Introduction   
 10.2 North America   
  10.2.1 US   
  10.2.2 Canada   
  10.2.3 Mexico   
 10.3 Europe    
  10.3.1 Germany   
  10.3.2 UK   
  10.3.3 Italy   
  10.3.4 France   
  10.3.5 Spain   
  10.3.6 Rest of Europe  
 10.4 Asia Pacific   
  10.4.1 Japan   
  10.4.2 China   
  10.4.3 India   
  10.4.4 Australia   
  10.4.5 New Zealand  
  10.4.6 South Korea  
  10.4.7 Rest of Asia Pacific  
 10.5 South America   
  10.5.1 Argentina  
  10.5.2 Brazil   
  10.5.3 Chile   
  10.5.4 Rest of South America 
 10.6 Middle East & Africa  
  10.6.1 Saudi Arabia  
  10.6.2 UAE   
  10.6.3 Qatar   
  10.6.4 South Africa  
  10.6.5 Rest of Middle East & Africa 
      
11 Key Developments    
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
 11.2 Acquisitions & Mergers  
 11.3 New Product Launch  
 11.4 Expansions   
 11.5 Other Key Strategies  
      
12 Company Profiling    
 12.1 Amobee, Inc.             
 12.2 AOL               
 12.3 Apple Inc.             
 12.4 Chartboost            
 12.5 Drawbridge            
 12.6 Euclid Analytics            
 12.7 Facebook, Inc.             
 12.8 Flurry             
 12.9 Flytxt             
 12.10 Google, Inc.             
 12.11 Inmobi              
 12.12 Microsoft Corporation           
 12.13 Millenial Media            
 12.14 MoPub Inc.            
 12.15 Nokia             
 12.16 SAP SE               
 12.17 Tune, Inc.            
 12.18 Yahoo! Inc.   
 

 

Mobile Advertising - Global Market Outlook (2017-2026)

List of Tables      
1 Global Mobile Advertising Market Outlook, By Region (2016-2026) ($MN)
2 Global Mobile Advertising Market Outlook, By Solution (2016-2026) ($MN)
3 Global Mobile Advertising Market Outlook, By Reporting And Analytics Solutions  (2016-2026) ($MN)
4 Global Mobile Advertising Market Outlook, By Mobile Proximity Solutions (2016-2026) ($MN)
5 Global Mobile Advertising Market Outlook, By Integrated Solutions  (2016-2026) ($MN)
6 Global Mobile Advertising Market Outlook, By Content Delivery Solutions (2016-2026) ($MN)
7 Global Mobile Advertising Market Outlook, By Advertisement Campaign Solutions  (2016-2026) ($MN)
8 Global Mobile Advertising Market Outlook, By Other Solutions (2016-2026) ($MN)
9 Global Mobile Advertising Market Outlook, By Category (2016-2026) ($MN)
10 Global Mobile Advertising Market Outlook, By Hobbies & Interests (2016-2026) ($MN)
11 Global Mobile Advertising Market Outlook, By Art & Entertainment (2016-2026) ($MN)
12 Global Mobile Advertising Market Outlook, By Other Categories (2016-2026) ($MN)
13 Global Mobile Advertising Market Outlook, By Type of Advertising (2016-2026) ($MN)
14 Global Mobile Advertising Market Outlook, By Audio Advertising  (2016-2026) ($MN)
15 Global Mobile Advertising Market Outlook, By In-App Advertising  (2016-2026) ($MN)
16 Global Mobile Advertising Market Outlook, By Messaging Advertising  (2016-2026) ($MN)
17 Global Mobile Advertising Market Outlook, By Mobile Digital Coupons Advertising  (2016-2026) ($MN)
18 Global Mobile Advertising Market Outlook, By Search Advertising  (2016-2026) ($MN)
19 Global Mobile Advertising Market Outlook, By Visual Advertising (2016-2026) ($MN)
20 Global Mobile Advertising Market Outlook, By In-Game Advertising  (2016-2026) ($MN)
21 Global Mobile Advertising Market Outlook, By Rich Media (2016-2026) ($MN)
22 Global Mobile Advertising Market Outlook, By Other Advertising Types  (2016-2026) ($MN)
23 Global Mobile Advertising Market Outlook, By Application (2016-2026) ($MN)
24 Global Mobile Advertising Market Outlook, By Healthcare  (2016-2026) ($MN)
25 Global Mobile Advertising Market Outlook, By Manufacturing & Supply Chain  (2016-2026) ($MN)
26 Global Mobile Advertising Market Outlook, By IT and Telecom (2016-2026) ($MN)
27 Global Mobile Advertising Market Outlook, By Defence and Government  (2016-2026) ($MN)
28 Global Mobile Advertising Market Outlook, By Transportation And Logistics (2016-2026) ($MN)
29 Global Mobile Advertising Market Outlook, By Banking &Insurance (2016-2026) ($MN)
30 Global Mobile Advertising Market Outlook, By Media And Entertainment (2016-2026) ($MN)
31 Global Mobile Advertising Market Outlook, By Energy, Power, And Utilities (2016-2026) ($MN)
32 Global Mobile Advertising Market Outlook, By Fast Moving Consumer Goods (FMCG) Sector       (2016-2026) ($MN)
33 Global Mobile Advertising Market Outlook, By Other Applications (2016-2026) ($MN)
34 Global Mobile Advertising Market Outlook, By Device  (2016-2026) ($MN)
35 Global Mobile Advertising Market Outlook, By Smartphones  (2016-2026) ($MN)
36 Global Mobile Advertising Market Outlook, By Desktops, Laptops, And Notebooks  (2016-2026) ($MN)
37 Global Mobile Advertising Market Outlook, By Tablets   (2016-2026) ($MN)
38 Global Mobile Advertising Market Outlook, By Other Devices (2016-2026) ($MN)

Note: Regional Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are presented in the same manner above.

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