Social Media - Global Market Outlook (2018-2027)

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Social Media - Global Market Outlook (2018-2027)

Global Social Media market is accounted for $41.31 billion in 2018 and is expected to reach $171.03 billion by 2027 growing at a CAGR of 17.1% during the forecast period. Some of the key factors such as growing mobile users in all ages and narrowing prices of internet packs are driving the market growth in the forecast period. However, growing awareness on harmful effects of social media is the restraining factor for the growth of the market.

Social media are interactive technologies that help in the creation or sharing of information through virtual communities and networks. Users engage with social media by means of computer, tablet or smart phone through web-based software or web application, often utilizing it for messaging.

By type, advertisement segment is having huge demand as the brands can promote themselves easily and get more attraction towards their product, especially from the young population. On the basis of geography, Asia Pacific is anticipated to hold considerable market share during the forecast period due to the increasing number of smart phone users and rapid urbanization.

Some of the key players in Social Media Market include Facebook, Instagram, LinkedIn, Youtube, Twitter, HubSpot, Digimind, HootSuite Media, Salesforce, SharpSpring, Sprinklr, and Critical Mention.

Types Covered:
• Subscription
• Advertisement

Deployment Modes Covered:
• Cloud-Based
• On-Premise

Applications Covered:
• Small and Midsize Business (SMBs)
• Large Enterprise

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o France
o Italy
o UK 
o Spain
o Rest of Europe      
• Asia Pacific
o Japan       
o China       
o India       
o Australia       
o New Zealand      
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliance

1 Executive Summary       
         
2 Preface        
 2.1 Abstract       
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology     
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources    
  2.5.2 Secondary Research Sources    
  2.5.3 Assumptions     
         
3 Market Trend Analysis      
 3.1 Introduction      
 3.2 Drivers       
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats       
 3.6 Application Analysis     
 3.7 Emerging Markets      
 3.8 Impact of Covid-19      
         
4 Porters Five Force Analysis      
 4.1 Bargaining power of suppliers     
 4.2 Bargaining power of buyers     
 4.3 Threat of substitutes     
 4.4 Threat of new entrants     
 4.5 Competitive rivalry      
         

5 Global Social Media Market, By Type    
 5.1 Introduction     
 5.2 Subscription     
 5.3 Advertisement     

6 Global Social Media Market, By Deployment Mode 
 6.1 Introduction
 6.2 Cloud-Based     
 6.3 On-Premise     
        
7 Global Social Media Market, By Application   
 7.1 Introduction     
 7.2 Small and Midsize Business (SMBs)   
 7.3 Large Enterprise     
        
8 Global Social Media Market, By Geography   
 8.1 Introduction     
 8.2 North America     
  8.2.1 US     
  8.2.2 Canada     
  8.2.3 Mexico     
 8.3 Europe      
  8.3.1 Germany     
  8.3.2 UK     
  8.3.3 Italy     
  8.3.4 France     
  8.3.5 Spain      
  8.3.6 Rest of Europe    
 8.4 Asia Pacific     
  8.4.1 Japan      
  8.4.2 China     
  8.4.3 India     
  8.4.4 Australia     
  8.4.5 New Zealand    
  8.4.6 South Korea    
  8.4.7 Rest of Asia Pacific    
 8.5 South America     
  8.5.1 Argentina    
  8.5.2 Brazil     
  8.5.3 Chile     
  8.5.4 Rest of South America   
 8.6 Middle East & Africa    
  8.6.1 Saudi Arabia    
  8.6.2 UAE     
  8.6.3 Qatar     
  8.6.4 South Africa    
  8.6.5 Rest of Middle East & Africa   
        
9 Key Developments      
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures 
 9.2 Acquisitions & Mergers    
 9.3 New Product Launch    
 9.4 Expansions     
 9.5 Other Key Strategies    
        
10 Company Profiling      
 10.1 Facebook      
 10.2 Instagram     
 10.3 LinkedIn      
 10.4 Youtube      
 10.5 Twitter      
 10.6 HubSpot      
 10.7 Digimind      
 10.8 HootSuite Media     
 10.9 Salesforce     
 10.10 SharpSpring     
 10.11 Sprinklr      
 10.12 Critical Mention 

Social Media - Global Market Outlook (2018-2027)


List of Tables         
1 Global Social Media Market Outlook, By Region (2017-2027) ($MN)  
2 Global Social Media Market Outlook, By Type (2017-2027) ($MN)  
3 Global Social Media Market Outlook, By Subscription (2017-2027) ($MN)  
4 Global Social Media Market Outlook, By Advertisement (2017-2027) ($MN) 
5 Global Social Media Market Outlook, By Cloud-Based (2017-2027) ($MN)  
6 Global Social Media Market Outlook, By On-Premise (2017-2027) ($MN)  
7 Global Social Media Market Outlook, By Application (2017-2027) ($MN)  
8 Global Social Media Market Outlook, By Small and Midsize Business (SMBs) (2017-2027) ($MN)
9 Global Social Media Market Outlook, By Large Enterprise (2017-2027) ($MN) 
10 North America Social Media Market Outlook, By Country (2017-2027) ($MN) 
11 North America Social Media Market Outlook, By Type (2017-2027) ($MN)  
12 North America Social Media Market Outlook, By Subscription (2017-2027) ($MN) 
13 North America Social Media Market Outlook, By Advertisement (2017-2027) ($MN) 
14 North America Social Media Market Outlook, By Cloud-Based (2017-2027) ($MN) 
15 North America Social Media Market Outlook, By On-Premise (2017-2027) ($MN) 
16 North America Social Media Market Outlook, By Application (2017-2027) ($MN) 
17 North America Social Media Market Outlook, By Small and Midsize Business (SMBs) (2017-2027) ($MN)
18 North America Social Media Market Outlook, By Large Enterprise (2017-2027) ($MN)
19 Europe Social Media Market Outlook, By Country (2017-2027) ($MN)  
20 Europe Social Media Market Outlook, By Type (2017-2027) ($MN)  
21 Europe Social Media Market Outlook, By Subscription (2017-2027) ($MN)  
22 Europe Social Media Market Outlook, By Advertisement (2017-2027) ($MN) 
23 Europe Social Media Market Outlook, By Cloud-Based (2017-2027) ($MN) 
24 Europe Social Media Market Outlook, By On-Premise (2017-2027) ($MN)  
25 Europe Social Media Market Outlook, By Application (2017-2027) ($MN)  
26 Europe Social Media Market Outlook, By Small and Midsize Business (SMBs) (2017-2027) ($MN)
27 Europe Social Media Market Outlook, By Large Enterprise (2017-2027) ($MN) 
28 Asia Pacific Social Media Market Outlook, By Country (2017-2027) ($MN)  
29 Asia Pacific Social Media Market Outlook, By Type (2017-2027) ($MN)  
30 Asia Pacific Social Media Market Outlook, By Subscription (2017-2027) ($MN) 
31 Asia Pacific Social Media Market Outlook, By Advertisement (2017-2027) ($MN) 
32 Asia Pacific Social Media Market Outlook, By Cloud-Based (2017-2027) ($MN) 
33 Asia Pacific Social Media Market Outlook, By On-Premise (2017-2027) ($MN) 
34 Asia Pacific Social Media Market Outlook, By Application (2017-2027) ($MN) 
35 Asia Pacific Social Media Market Outlook, By Small and Midsize Business (SMBs) (2017-2027) ($MN)
36 Asia Pacific Social Media Market Outlook, By Large Enterprise (2017-2027) ($MN) 
37 South America Social Media Market Outlook, By Country (2017-2027) ($MN) 
38 South America Social Media Market Outlook, By Type (2017-2027) ($MN)  
39 South America Social Media Market Outlook, By Subscription (2017-2027) ($MN) 
40 South America Social Media Market Outlook, By Advertisement (2017-2027) ($MN) 
41 South America Social Media Market Outlook, By Cloud-Based (2017-2027) ($MN) 
42 South America Social Media Market Outlook, By On-Premise (2017-2027) ($MN) 
43 South America Social Media Market Outlook, By Application (2017-2027) ($MN) 
44 South America Social Media Market Outlook, By Small and Midsize Business (SMBs) (2017-2027) ($MN)
45 South America Social Media Market Outlook, By Large Enterprise (2017-2027) ($MN)
46 Middle East & Africa Social Media Market Outlook, By Country (2017-2027) ($MN) 
47 Middle East & Africa Social Media Market Outlook, By Type (2017-2027) ($MN) 
48 Middle East & Africa Social Media Market Outlook, By Subscription (2017-2027) ($MN)
49 Middle East & Africa Social Media Market Outlook, By Advertisement (2017-2027) ($MN)
50 Middle East & Africa Social Media Market Outlook, By Cloud-Based (2017-2027) ($MN)
51 Middle East & Africa Social Media Market Outlook, By On-Premise (2017-2027) ($MN)
52 Middle East & Africa Social Media Market Outlook, By Application (2017-2027) ($MN)
53 Middle East & Africa Social Media Market Outlook, By Small and Midsize Business (SMBs) (2017-2027) ($MN)
54 Middle East & Africa Social Media Market Outlook, By Large Enterprise (2017-2027) ($MN)

 

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